About Grace Woelbing

From motorsports journalist to motorsports media creator...

Grace entered the motorsports scene in 2022 with a cross-country move from her hometown of Ukiah, California, to Charlotte, North Carolina — the heart of racing country.

With a Bachelor's degree in Mass Media & Communication, Grace worked as a motorsports journalist for SPEED SPORT for two years, covering everything from NASCAR to the World of Outlaws Sprint Car Series to NHRA to Monster Energy Supercross.

In spring of 2024, Grace transitioned into full-time media creation and founded GW Media before starting work with Hailie Deegan. Since then, the business has transformed from including only content production to encompassing full social media management for various drivers, teams and businesses in the industry.

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In 2025, GW Media has brought its clients over 70 million views, over 2 million engagements and approximately 100k new followers.